How to Find the Keywords Your Customers Use Before They Know Your Brand

As an e-commerce store owner, especially on platforms like Shopify, one of your most important tasks is to ensure your store is visible to potential customers. But how can you reach people who haven't even heard of your brand yet? The answer lies in uncovering the keywords your customers are using before they know your brand.

Many Shopify store owners focus on branded keywords – those that include your brand name or product names you’ve already established. However, in doing so, they miss out on an incredible opportunity: unbranded search terms. These are the terms potential customers are typing into Google or other search engines when they're seeking solutions, but haven't yet discovered your business. By targeting these keywords, you can increase your organic visibility and draw in new customers.

Let’s dive into how you can find these keywords and leverage them for your store’s success, with the help of advanced e-commerce SEO tools like Amplifyd.

Why Unbranded Keywords Matter for Your Shopify Store

When potential customers search for a product, they rarely start with a specific brand in mind – unless they already know and trust that brand. For example, a shopper looking for a new pair of shoes might search for "best running shoes for flat feet" rather than searching for “Nike running shoes” or “Adidas shoes.” These customer search trends are where the opportunities lie. By identifying these unbranded keywords, you can tap into what people are already searching for, even before they are aware of your store.

Focusing solely on branded keywords can limit your reach to an already familiar audience. However, by targeting unbranded, broad search terms that align with your products, you can capture new customers who may not have found you otherwise. This kind of visibility boosts your chances of being discovered during the awareness phase of their shopping journey.

How to Find Unbranded Keywords Using Amplifyd’s Keyword Research Tools

To successfully integrate unbranded keywords into your SEO strategy, you need a tool that can help you identify the most relevant search terms for your specific products. Amplifyd offers a powerful set of features that allow Shopify store owners to uncover valuable keywords and take their SEO to the next level.

Here’s how you can use Amplifyd to discover unbranded keywords that are right for your store:

1. Keyword Discovery Specific to Your Store: Amplifyd allows you to see all the keywords that could be relevant to your site. By analyzing your site’s content, products, and categories, Amplifyd pulls keyword suggestions that are directly tied to what your store offers. This helps you target specific terms that could lead potential customers to your products, even if they don’t know your brand yet.
2. Filter by Product or Collection: A standout feature of Amplifyd is its ability to filter keyword results by individual products or product collections defined in your Shopify store. This enables you to target highly specific unbranded keywords related to particular items in your inventory or entire product categories, ensuring you’re capturing relevant traffic for each part of your store.
3. Discover Long-Tail Keywords: Amplifyd also highlights long-tail keywords, which are typically more specific search queries. These tend to have lower competition and higher conversion rates because they reflect clear, detailed buyer intent. Identifying these terms allows you to attract customers who are further along in their search process but are still looking for answers or solutions.

How to Optimize Your Content for These Keywords

Once you’ve identified the right unbranded keywords, it's time to optimize your Shopify store for them. Here’s how you can start:

1. Create Valuable Content Around Search Intent: Understand the intent behind the keywords you’ve discovered. For example, if you find that a significant number of customers are searching for “how to find the best yoga mat for beginners,” create a blog post or product description that addresses this exact question.
2. Optimize Product Pages: Use the unbranded keywords in your product titles, descriptions, and meta tags. Ensure your product pages align with the types of searches potential customers are making.
3. Leverage Blog Posts and Educational Content: Writing blogs or creating how-to guides is an excellent way to target customer search trends. Not only does this help with SEO, but it also builds trust and positions your store as an expert in your niche.
4. Use Structured Data and Rich Snippets: Implement structured data (schema markup) to enhance your visibility in search engines. Rich snippets, like review stars or FAQs, can make your listings stand out in search results, which helps improve click-through rates.

Incorporating customer search trends into your Shopify store’s SEO strategy can give you the edge you need to stay ahead of the competition. Amplifyd offers the best tools to uncover unbranded keywords, allowing you to grow your organic search traffic by targeting potential customers early in their journey.

By identifying unbranded, high-traffic keywords that align with what your potential customers are looking for, you can drive more organic traffic to your Shopify store and, ultimately, increase sales. Whether you're new to SEO or a seasoned pro, Amplifyd’s unique keyword research capabilities can empower your e-commerce business to thrive.

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If you want to learn more about how Amplifyd can help you discover the right keywords for your Shopify store, start your free trial today and begin uncovering the untapped search terms that will bring new customers to your doorstep.